Lead , Account , Contact And Opportunity

CRM Lead

• It is a identification of person or entity which has an interest to purchase or willing to purchase a product or service. It is basically unqualified and there is no relationships with contacts or companies.
• Leads must be qualified as a potential customer before it becomes contact and/or opportunity.
• Leads are not synchronized with the outlook CRM client
• Examples are listed below
  Website questionnaire submitted by online visitors
  Imported contacts from third party tools
  business cards from event, campaign and trade show.

CRM Contact/Account

• CRM Contacts/Accounts are the people/companies that you or your company will have or already have an on-going relationship.
• In Microsoft Dynamics CRM, both Account and Contact are considering customer as some some business deal with individuals, companies or both.
• If a customer is an individual, then the contact entity is used. If a customer is company or firm, then account entity is used.
• Contacts/accounts can be synchronized with the Outlook CRM client, Therefore, Account/contact information are available in outlook contacts too.
• Examples are listed below
  Existing clients
  Potential clients going through the sales process.
  Vendors
  Any contacts where company needs to record activities and relationships.

CRM Opportunity

• CRM opportunity is the kick off of company's sales process with potential or existing customers.
• The status of Open, Won or Lost can always be found in the related account or contact record.
• All metrics related to opportunity are measured here such as:
  Estimated Revenue
  Probability
  Sales Stages
  Rating (Hot, Warm or Cold)
  Follow up activities